Mobile App Customer Journey Map

The market of mobile apps is overfilled with various programs for every taste. Once you would think the idea for your next app has never come to anyone’s head, just type it in the search bar – and you will see multiple variations of it. This happens because the competition on the market is higher than the Eiffel Tower, and even a tiny customer's wish will be fulfilled in the blink of an eye. But even if you had created something unique, how to retain a customer and make them use your app instead of abandoning it for another one?

The character of today’s Customer Journey Map, Jon, who is known among his friends as a track guru, loved his new app. It is designed to search for new music for his playlist. Jon was using it actively and nothing gave a sign he was going to delete it, but he did. There are two facts to explain it: 1. this is a music app, 2. Jon was having exams this year, then it becomes less unpredictable.

Follow the User Journey with the map’s help and learn:

- which problems Jon came across while exploring all the functions of the app,

- which solutions could possibly fix these flaws,

- how he evaluated his experience on each stage of the journey.

Click here to customize the map for your own app or download the one with the data filled by us!